Easy Summer
Editorial Shoot
Art Direction
Production Design
Easy Mountain is a cannabis brand centered around a love of the outdoors, good vibes, and a “take it easy” attitude toward life. Their approach to life and cannabis lended itself easily to the free love nature of the 70’s, so we pushed the brand into a new space with this nostalgia-inspired social media photoshoot we called Easy Summer.
Back in the day, we knew how to take it easy. We knew the value of long days filled with ease, love, and shared experiences. We long for those days and sometimes if we’re lucky, with just the strike of a match, we can return. We are young and free, with the sun on our faces and music in our ears.
With cannabis being newly legal recreationally, there are plenty of obstacles to getting cannabis brands’ content in front of the public. Without the ability to put advertising dollars behind our content, we chose to keep the images as fresh and engaging as possible to capture attention organically. With custom collages, short form video, custom designed wallpaper for in-studio sets, and even an Easy Mountain cooler design, we pulled out all the stops to make our content go farther and perform better than a simple photoshoot.
