StoryGlass LED Panels
Brand Launch Campaign
Art Direction
Web Development
Graphic Design
ReveLux, an LED panel company rebranded from ProPixel, launched two premier LED products, StoryGlass and StoryGlass Lite, and needed a marketing plan to launch the brand and gain awareness in their target audience. Our objectives were to create a multi-channel campaign that grew awareness with their target market and generated leads through website conversions.
ReveLux’s primary audience consisted of two roles — a tech director and a worship leader in the church space ReveLux was going after. Each role has different needs — technically sound and hassle free LED panels for the tech director and impressive visuals for the worship leader. We tackled both needs by creating a character for each role to act as our spokespeople and giving them a quippy banter that acknowledged the dichotomy in their needs while propping both positions up as the hero of the story.
To get the most out of our content, we created a multi-channel campaign that could leverage different pieces of our primary creative deliverable — the commercial. We created one full 90 second spot, alongside 6 short-form videos to use on paid social with the Kansas City based production company 8183. We pulled gifs from the short-form videos to use in our email campaign and created two content pieces — a display designer form on their website and a cut-sheet download — to capture users’ information and generate leads for the client
